CATEGORY

A wise and practical book that helps business managers achieve ultimate success by identifying and rectifying the small problemsthe broken windowsthat can and will sink your business. Social psychologists and law enforcement officials agree: If a window in a building is broken and left in its ruined state, the rest of the windows will soon be shattered, and the neighborhood will subsequently go downhill. According to business author Michael Levine, this same notion can be applied to the world of business. In BROKEN WINDOWS, BROKEN BUSINESS, Levine guides readers through his premise that all big dilemmas in business stem from lack of attention to small details. Using dozens of corporate broken window case studies, including McDonalds, K-Mart, Google, JetBlue, and more, he argues that by integrating the solutions to small problems into a much larger plan, the resulting combined solution can stimulate overall business growthand keep customers coming back for more.