CATEGORY

It has become common knowledge that childhood obesity rates are increasing every year. But the rates continue to rise. And between busy work schedules and the inconvenient truth that kids simply refuse to eat vegetables and other healthy foods, how can average parents ensure their kids are getting the proper nutrition and avoiding bad eating habits?

As a mother of three, Jessica Seinfeld can speak for all parents who struggle to feed their kids right and deal nightly with dinnertime fiascos. As she wages a personal war against sugars, packaged foods, and other nutritional saboteurs, she offers appetizing alternatives for parents who find themselves succumbing to the fastest and easiest (and least healthy) choices available to them. Her modus operandi? Her book is filled with traditional recipes that kids love, except they're stealthily packed with veggies hidden in them so kids don't even know! With the help of a nutritionist and a professional chef, Seinfeld has developed a month's worth of meals for kids of all ages that includes, for example, pureed cauliflower in mac and cheese, and kale in spaghetti and meatballs. She also provides revealing and humorous personal anecdotes, tear-out shopping guides to help parents zoom through the supermarket, and tips on how to deal with the kid that "must have" the latest sugar bomb cereal.

But this book also contains much more than recipes and tips. By solving problems on a practical level for parents, Seinfeld addresses the big picture issues that surround childhood obesity and its long-term (and ruinous) effects on the body. With the help of a prominent nutritionist, her book provides parents with an arsenal of information related to kids' nutrition so parents understand why it's important to throw in a little avocado puree into their quesadillas. She discusses the critical importance of portion size, and the specific elements kids simply must have (as opposed to adults) in order to flourish now and in the future: protein, calcium, vitamins, and Omega 3 and 6 fats.

Jessica Seinfeld's book is practical, easy-to-read, and a godsend for any parent that wants their kids to be healthy for a long time to come.

"I found the techniques for adding vegetables to meals extremely creative and the recipes fantastic! Deceptively Delicious is a must have for your healthy kitchen."
--Bob Greene, author of The Best Life Diet

"She incorporates genius recipes with whimsical quotes from her kids and other moms and the photographs are practically edible. This is my Bible."
—Alexandra Wentworth - Actress, Writer, and Mother

"I don't even have kids, but this food looks so darn good and easy to prepare that I'm dying to make it for myself!"
—Andy Cohen, SVP Programming, BRAVO and Author of Andy's Blog at BravoTV.com

"It's not just a cookbook, it's a manual. For everyday. And what a clever and inventive way to change mealtime discourse. Oh, what joy!"
—Sarah Jessica Parker, Mother

"Jessica Seinfeld's secrets are not only good for children; they're a real treat for parents too. I'm definitely hungry for a second helping!"
—Liz Lange, Founder and CEO, Liz Lange Maternity, and Mother

"Jessica Seinfeld is genius. She puts practical advice, delicious and easy recipes together in such a creative way! Somehow she makes good nutrition taste delicious."
—Kelly Ripa, actress, co-host, Live with Regis and Kelly, and Mother

"Deceptively Delicious is a book anyone wanting easy, healthy meals will find indispensable. Page after page, you'll find yourself saying, 'what a great idea!'"
—Anderson Cooper, CNN Anchor, Anderson Cooper 360 and best-selling author of DISPATCHES FROM THE EDGE: A memoir of War, Disasters and Survival.

"Seinfeld makes a terrific contribution to childhood nutrition. Her approach will make meals [easy] for parents to prepare and a joy for kids to eat."
—Arthur Agatston, MD, best-selling author of The South Beach Diet and The South Beach Heart Program

"Easy and fun to use with practical steps for parents to provide delicious choices for their kids and create a lifetime of healthy eating habits."
—Harold S. Koplewicz, M.D., Founder and Director, NYU Child Study Center