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Advertising Research: The Internet, Consumer Behavior, and Strategy








Advertising Research: The Internet, Consumer Behavior, and Strategy 
> Buku Impor » Economy

List Price :   Rp 437.647
Your Price :    Rp 372.000 (15% OFF)
 
Penerbit :    South-Western Educational Pub
Edisi :    Paperback
ISBN :    0877572887
Tgl Penerbitan :    2000-07-01
Bahasa :    English
 
Halaman :    281
Tag :    buku impor 3
Sinopsis Buku:
The Internet has revolutionized the way advertising research is conducted. From traditional research problems, such as ethics, to brand new issues, such as online advertising, every aspect of advertising research has changed to adjust to the advent of the Internet and its related technologies. The articles in this reader are intended to stimulate fresh insights and provide even seasoned readers with a new perspective on traditional topics.



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