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| 111. | 
| oleh Cathleen Benko, F. Warren McFarlan
Rp 437.647 Rp 372.000 Organizations are struggling for greater return on their multibillion-dollar technology and project-related investments. Individual projects may be useful, but when examined collectively, they often ... [selengkapnya]
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| 112. | 
| oleh Harvard Business School Press
Rp 206.471 Rp 175.500 Companies today must learn how to forge a more valuable connection with their customers and deliver unprecedented results. In this concise, engaging volume, managers will find the ideas and tools for ... [selengkapnya]
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| 113. | 
| oleh Michael L. George, Stephen A. Wilson
Rp 562.941 Rp 478.500 Conquering the complexity in products and services can generate larger contributions to profits and growth than nearly any other business strategy Here's a guarantee: Somewhere in ... [selengkapnya]
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| 114. | 
| oleh Michael R. Solomon
Rp 312.941 Rp 266.000 Once upon a time, marketers barraged customers with hard-sell tactics. Today, consumers use products to define themselves and others. People are swayed not by corporate-generated hype, but by ... [selengkapnya]
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| 115. | 
| oleh Del I. Hawkins, Roger Best, Kenneth Coney
Rp 290.000 Rp 246.500 [selengkapnya]
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| 116. | 
| oleh Delbert I. Hawkins, David L Mothersbaugh, Roger J. Best
Rp 300.000 Rp 255.000 [selengkapnya]
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| 117. | 
| oleh J.Paul Peter
Rp 272.941 Rp 232.000 [selengkapnya]
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| 118. | 
| oleh J. Paul Peter, Jerry C. Olson
Rp 300.000 Rp 255.000 [selengkapnya]
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| 119. | 
| oleh Eric J Arnould, Linda Price, George M. Zinkhan
Rp 291.176 Rp 247.500 The authors present a global, behavioral, eclectic and multi-disciplinary coverage of consumer behavior. Reviewers praised Consumers 1e as the most current text in the field in the areas of ... [selengkapnya]
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| 120. | 
| oleh Courtland L. Bovee, William Arens
Rp 94.118 Rp 80.000 Contemporary Advertising is perhaps the most popular advertising text on the market. It is known for its current, real-world examples and clear writing style. As a result of market feedback and the ... [selengkapnya]
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