Soft Cover, April 2008 | Rp. 112.900 | Rp. 90.320 (20% OFF) | |
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Power of Marketing is aimed to fulfill the needs of marketing textbook outlining principles of marketing in Asia perspectives. It is written by a true marketing with more than 25 years of professional experience in the field of brand management and sales management with numerous MNCs in Asia.
Her vast experience has led this book to have two dinstictive feature compared to other books:
1. Brief outline of Classic Marketing Theory
2. Combination between theories and real case of real ...